In a press release issued May 14, 2019, the American Gaming Association (“AGA”) released a new set of self-regulations for advertising and marketing of legal sports betting.  The release was timed to coincide with the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (“PASPSA”) and involved regulations developed in coordination with the AGA’s members.  The new code, “Responsible Marketing Code for Sports Wagering” imposes marketing restrictions on certain target audiences and also requires inclusion of responsible gaming materials  and ties in to the AGA’s previous release of the Responsible Gaming Code of Conduct to which numerous companies voluntarily committed.

"For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets," said Bill Miller, president and chief executive officer of the American Gaming Association. "The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that's exactly what this effort codifies. We are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard."


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