Kewadin Casinos recently received new installations from Scientific Games, including systems upgrades and games packages. The upgrade includes Scientific Games’ new iView4 technology, a player interface display that shows marketing animations and videos with instant response through a multi-touch display. The Kewadin Casinos are the first Scientific Games users in the state of Michigan to install iView4. Bob Parente, SVP and CRO at Scientific Games, said, “We are committed to this opportunity to enhance the effectiveness of Kewadin Casinos’ player interactions and to provide compelling gaming experiences via our cutting-edge products and solutions that will set a new standards in player engagement.”

Kewadin Casinos have also installed the SG Web Content Manager, which supports HTML5 content and tools for analytics, rules, and scheduling. In addition, the upgrade includes Scientific Games’ Elite Bonusing Suite at its properties as well. The Elite Bonusing Suite includes marketing applications that automate promotions and player loyalty programs, launch floor-level interactive promotions, and reward players at the machine as they play.

Allen Kerridge, CEO of Kewadin Casinos, said, “We pride ourselves in the gaming experiences and innovative technologies we use to keep our players engaged and satisfied. Scientific Games’ breadth of systems, technologies and exciting content library were key factors in our decision to partner with them.” Over 36 months, Kewadin Casinos will install a number of Scientific Games’ slot games, including James Bond, Monopoly, Quick Hi, Lock It Link, Ultimate Fire Link, Jin Jin Bao Xi, Jinse Dao, The Wizard of Oz, and the Dancing Drums Explosion. The upgrades permitting the expansion of the slot game franchises were completed at Kewadin’s Sault Ste. Marie, St. Ignace, Christmas, Hessel, and Manistique locations.


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