FireKeepers Casino Hotel in Battle Creek, Michigan, has chosen Scientific Games Corporation to provide sports betting and iGaming to players both at a retail sports betting location at FireKeepers Casino as well as online.

“We’re incredibly excited to launch with FireKeepers Casino,” said Jordan Levin, Group Chief Executive for SG Digital. “They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan.”

FireKeepers will benefit from OpenSports, a sportsbook solution that allows operators to choose technologies and services that will best benefit their business. In Michigan, this will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games’ leading managed trading service. FireKeepers will also use OpenGaming, Scientific Games’ content aggregation platform. After approval from state and tribal regulators, Scientific Games’ portfolio of U.S.-available slot games will launch online for access across the state.

“We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape,” said Kathy George, Chief Executive Officer at FireKeepers Casino. “In partnership with Scientific Games, we’re thrilled to offer sports betting and iGaming both online and in our upscale property.”

Jamie Stuck, Tribal Council Chairperson for the Nottawaseppi Huron Band of the Potawatomi, said, “We attract guests from across Michigan to large sections of Ohio, Indiana and Illinois and our presentation of sports wagering, both on property and our online casino will reflect all that FireKeepers is about. 2020 is already an exciting year and every week we are closer to our targeted December grand opening of our second hotel tower.”


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