HomePublicationsNewsletter ArchiveVolume 26Issue 526 MILLION AMERICANS WILL WAGER ON SUPER BOWL LIV

Data from the American Gaming Association (AGA) shows that 26 million American adults – 3 million more than last year – say that they will wager on the Super Bowl game this weekend. It is estimated that approximately $6.8 billion will be wagered on the game.

The survey was conducted by Morning Consult on a national sample of 2,200 adults in January 2020. Key findings from the survey include:

  • More than one-in-ten American adults plan to bet on Super Bowl LIV
  • 4 million of the 26 million who plan to wager, will place a bet at a brick-and-mortar sports book, a 25 percent increase from 2019
  • 5 million will place a bet online or through a mobile device, a 19 percent increase from 2019
  • The remainder of Americans planning to wager will place a bet with a bookie, in a pool or squares contest, or with family and friends
  • 52 percent say that they will bet on the Kansas City Chiefs and 48 percent say that they will bet on the San Francisco 49ers

“With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action,” said Bill Miller, President and CEO of AGA. “With increased visitation to legal sportsbooks, we are successfully drawing bettors away from the predatory illegal market.”

In 2019, viewership for NFL games rose five percent – up five points from 2018. The NFL will earn approximately $2.3 billion annually due to fan engagement from sports betting. Additionally, previous AGA research found that 75 percent of NFL bettors say that they are more likely  to watch a game that they have bet on, and sports bettors as a whole are more interested in the NFL than any other professional sports league.

Mr. Miller continued, “I have absolute confidence that Americans didn’t start betting on sports when the Professional and Amateur Sports Protection Act was overturned. What makes this year’s Super Bowl remarkable is that more fans than ever before will have the reassurance that the integrity of their bets on the big game will be preserved. The continued expansion of legal sports betting – to the detriment of the illegal market – truly benefits all stakeholders, from enhanced fan engagement for teams to added tax revenue for state and local economies.”

The Supreme Court of the United States overturned the Professional and Amateur Sports Protection Act with its decision in Murphy v. National Collegiate Athletic Associationin May 2018, effectively giving states the opportunity to legalize sports wagering on their own terms.


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