HomePublicationsNewsletter ArchiveVolume 26Issue 17INDUSTRY LEADERS PRESENT WEBINAR ON PREPARING CASINOS FOR REOPENING

As previously detailed in Volume 26, Issue 16 of the Michigan Gaming Newsletter, Global Gaming Business Magazine, The Innovation Group, and Regulatory Management Counselors, P.C. continue to join forces to present weekly informative webinars designed to help gaming companies-operators, manufacturers and suppliers-executives, employees, investors and customers navigate the "new normal" as the world struggles through and emerges from the devastating effects of the coronavirus pandemic. The first webinar was held Thursday, April 16 and featured perspectives from casino operations, the financial market and impacts, and human resources, including Matt Sodl, Anthony Sanfilippo and Jennifer Martinez offering their thoughts and commentary.

The second webinar in the series was held Thursday, April 23rd entitled Taking Care of Business: Difficult Decisions Ahead and featured comments by Ellen Whittemore, Executive VP & General Counsel of Wynn Resorts, Bobby Soper, President & CEO of Sun Gaming & Hospitality and Josh Swissman, former CMO for Stations Casinos, currently Founder of The Strategic Organization.

Mr. Soper opened the webinar by covering what reopening might look like, including the need to plan with adaptability and flexibility. He covered what many operators may be looking at for pre-opening preparation and execution, and also offered comments on marketing and communication strategies.

Ms. Whittemore offered a detailed outline of the process that Wynn Resorts has undertaken and envisions potentially utilizing as they look to reopen. She noted that Wynn made preparations to increase their liquidity and made the decision that it wanted to try and retain as many employees as possible rather than having to find and retrain new employees upon reopening. She closed by outlining Wynn’s communication strategy with both is customers and employees.

Mr. Swissman focused his comments on the operator perspective, noting that one needs to utilize analytics, player engagement, loyalty programs and brand positioning to maintain a customer base and re-attract customers. He offered suggestions for changes to player reward programs, offering certain amenities to the best customers, and to try and balance the message of providing an escape to customers while still offering comfort from a safety perspective.

The next webinar in the series will be held Thursday, April 30th at 2 p.m. EST, entitled Tribal Troubles: How Indian Gaming Will Rebound. You can register for the webinar at www.casinowebinar.com. All previous webinars are recorded and the recordings along with the presentations are available at www.casinowebinar.com.

 

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