HomePublicationsNewsletter ArchiveVolume 26Issue 18THE INNOVATION GROUP RELEASES WHITE PAPER ON CORONAVIRUS RECOVERY IN THE CASINO GAMING INDUSTRY

Yesterday, The Innovation Group announced the release of  a  study,  entitled  Coronavirus Recovery Analysis, A Gaming Industry White Paper, which discusses the impact of COVID-19 on the gaming industry as a result of the pandemic. 

In releasing the White Paper, The Innovation Group stated the following:

The Innovation Group (TIG) has been following COVID-19 and its impact on the gaming industry since the pandemic entered the global stage in mid-January. Initially, we tracked domestic and international gaming activity and revenue declines on a market by market basis, until it became clear in mid-March that casinos along with the entire hospitality and leisure industries would essentially shut down. Since then, our focus has been multi-fold: (1) We have stimulated dialogue between tribes, operators, investors, and regulators to discuss how they are addressing business needs during closure and their best practices. (2) We have been looking forward, developing a forecast model for a wide range of potential recovery patterns across gaming markets which can be adapted on a local market basis as new information and data become available. (3) We are tracking customer sentiment so that our Innovation Analytics team can use player perceptions to refine forecasts and inform marketing decisions in the new gaming environment. Today, we release our analysis of potential recovery patterns for the gaming industry from COVID-19.

Big picture, the study provides a preliminary analysis of potential recovery patterns of the gaming industry from COVID-19. US commercial casino revenue for 2019 is utilized as the baseline in the recovery model forecast, and presents regional percentage recovery estimates that apply to commercial and tribal casinos. Destination, international and online gaming markets are considered qualitatively in the report. The analysis applies a range of demand recovery scenarios based on the level of decline in the economy and in perceived customer security; ramp up of economic recovery and; ramp up of consumer acceptance for spending and use of public spaces.

A copy of the White Paper is available here.

 

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