HomePublicationsNewsletter ArchiveVolume 26Issue 23Michigan Based Neopollard Interactive Nominated for eGaming Review Award
This week, Lansing, Michigan based NeoPollard Interactive, LLC announced that it has been nominated for the “Lottery Supplier of the Year” award by eGaming Review ("EGR") as part of the upcoming 2020 B2B Awards.  NeoPollard noted that it currently is supplying 50% of the online lotteries based in the United States generating an average of 345% higher sales per capita than programs offered by its competitors in other U.S. markets, and accounting for approximately 70% of total iLottery revenues in the country. 
 
"NPi is very pleased with the industry-leading results our lottery customers have achieved," said Liz Siver, General Manager of NeoPollard Interactive. "These lotteries were among the first in the U.S. to demonstrate that iLottery is a sustainable and incremental revenue channel. We're honored to be a partner in their success as we continue to set the benchmark for high performing digital solutions that generate critical state beneficiary funding." 
 
Liz continued, "We are particularly proud to be able to support our iLottery customers in these unprecedented times. At the onset of the current health crisis, some lotteries cited significant losses to their retail sales and player bases. By leveraging NPi's technology and Customer Engagement Marketing services, our customers were able to mitigate shortfalls, as the iLottery channel saw over 200% growth in new players and 80% gains in net gaming revenue. We believe iLottery will continue to transform the industry and we are privileged to be recognized as a leading supplier with this nomination." 
 
The EGR B2B Awards will be made virtually through a digital ceremony occurring from July 21 -23, 2020. A total of 39 awards will be presented over the three-day event, which will also feature a series of live online content that will address challenges the industry is currently facing.
 

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