HomePublicationsNewsletter ArchiveVolume 26Issue 33FIREKEEPERS CASINO HOTEL AND PARTNER SCIENTIFIC GAMES LAUNCH RETAIL SPORTS BETTING

FireKeepers Casino Hotel launched retail sports betting with Scientific Games, with hopes to expand the offerings to include digital sports betting and iGaming when regulations are finalized in the State of Michigan.

“These are exciting times for FireKeepers Casino and launching our retail sportsbook is the realization of a major strategic objective. The team at Scientific Games have been integral to delivering this fantastic new offering for bettors in Michigan. We keenly await the opportunity to take both our sports and our casino online with their player-centric technology and global expertise,” said Kathy George, CEO of FireKeepers.

Dacey’s Sportsbook at FireKeepers Casino Hotel had its grand opening in June, making it the first tribally-owned casino sportsbook to open in Michigan. Scientific Games launched its OpenSports product suite, which offers all United States sports, in additional to international soccer, baseball, and golf.

“FireKeepers guests now have the ability to bet on the biggest sporting events worldwide at Dacey’s Sportsbook, located in a restaurant and bar featuring the great food and craft beers Dacey’s Taphouse is known for,” said Jim Wise, FireKeepers Vice President of Marketing of Sports/Online Gaming.

“FireKeepers are one of the leading casinos in the state of Michigan and the Midwest. It builds on our strategy to partner with forward-thinking tribes as regulations evolve. We were the first to partner with a tribe in New York through our agreement with Oneida and now we’re proud to launch the first tribe in Michigan with FireKeepers,” said Jordan Levin, CEO of Scientific Games Digital.

Scientific Games will also introduce its OpenGaming and OpenSports products to launch FireKeepers’ digital sports betting and casino offerings.

“Retail sports is live via our OpenSports solution and the state of Michigan is preparing for a digital go-live for sports and iGaming – both of which are now key parts of our agreement with FireKeepers – as early as Q4 2020. They have a wonderful team and we’re looking forward to building out their full product suite with the launch of OpenGaming once regulations permit,” continued Mr. Levin.

Dacey’s Sportsbook is open Monday through Friday 11:00 AM to 11:00 PM, Saturday and Sunday 9:00 AM to 12:00 AM, or at a kiosk 7:00 AM to 5:00 AM. The restaurant features bar, restaurant, and mezzanine seating, Detroit-style pizza, and large video screens at FireKeepers’ location in Battle Creek.

 

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Michigan Gaming Control Board Public Hearing - Internet Sports Betting and Internet Gaming Rules

September 23, 2020 - 1:00 PM-4:00 PM

 

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October 13, 2020 - 9:30 AM

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