HomePublicationsNewsletter ArchiveVolume 26Issue 34DETROIT LIONS PARTNER WITH BETMGM FOR SPORTS BETTING

Today the Detroit Lions announced that BetMGM is its first official sports betting partner. BetMGM will sponsor Lions Bingo and Lions Perks, in addition to team broadcast programming, digital marketing assets, and in-stadium promotions and signage. MGM and the Lions have had an existing partnership, including the MGM Grand Detroit Tunnel Club at Ford Field.

“The Detroit Lions’ historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”

Lions Bingo is a free play game that allows fans to play bingo while guessing what plays might happen or statistics achieved during Lions games for non-cash prizes. With BetMGM, fans will now be able to win cash prizes and all-expenses paid trips to various MGM Resorts properties.

“When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped  to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost.

Lions Perks is available to all fans at Lions home games through the Lions team mobile app. BetMGM and the BetMGM Sports Lounge will offer exclusive Lions Perks rewards and offers. A portion of points earned can also be gifted to benefit Detroit Lions Charities. Guests can earn entries into gameday specific sweepstakes by using their Lions Perks Card for merchandise, food, and beverage purchases at Ford Field.

“All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season,” said David Tsai, President, Midwest Group, MGM Resorts. “We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”

Fans can download the Lions mobile app to access Lions Bingo and Lions Perks.


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