The American Gaming Association (AGA) activated the enforcement process for its Responsible Marketing Code for Sports Wagering. The Responsible Marketing Code for Sports Wagering sets an industry standard for marketing and advertising of sports wagering by informing consumers about the nature of sports wagering services in order to ensure consumer protections are applied. These standards include: respecting the legal age for sports wagering; supporting responsible gaming; controlling digital media and websites; and monitoring code compliance.

The program will be overseen by a Code Compliance Review Board, consisting of two independent co-chairs and five AGA member representatives:

  • Joe Bertolone – Executive Director, UNLV International Center for Gaming Regulation (co-chair)
  • Becky Harris – Distinguished Fellow in Gaming, UNLV International Gaming Institute (co-chair)
  • Laura McAllister Cox – Vice President of Regulatory Compliance & Legal Counsel, Rush Street Gaming
  • Stephen Marino – Senior Vice President & Chief Compliance Officer, MGM Resorts International
  • Sharon Otterman – Chief Marketing Officer, William Hill
  • Paul Pellizzari – Vice President, Global Social Responsibility, Hard Rock
  • Chris Soriano – Vice President & Chief Compliance Officer, Penn National Gaming

The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion. The code applies to traditional and digital media marketing activity for AGA members and non-members. Industry members and consumers can flag perceived non-compliance with the code at AmericanGaming.org.

“Responsible Gaming Education Week provides a perfect opportunity to launch this important initiative, holding everyone accountable to a standard set by responsible operators,” said AGA President and CEO Bill Miller. “By adhering to this code, U.S. sports betting operators are putting consumers first, and I’m thankful to the distinguished industry representatives on the compliance review board who will help raise the bar for the marketing of sports betting activity in the United States.”


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