HomePublicationsNewsletter ArchiveVolume 27Issue 523.2 MILLION AMERICANS TO WAGER ON SUPER BOWL LV ACCORDING TO AGA

New research by the American Gaming Association ("AGA") shows that 23.2 million Americans plan to bet a total of $4.3 billion on Super Bowl LV pitting the Kansas City Chiefs against the Tampa Bay Buccaneers this Sunday. This year, a record 7.6 million bettors will bet with an online sportsbook, an increase of 63% from last year.

"This year's Super Bowl is expected to generate the largest single-event legal handle in American sports betting history," said AGA President and CEO Bill Miller. "With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers."

36 million more American adults have gained the opportunity to bet in legal markets since last year's Super Bowl with seven new markets now live, including: Colorado, Illinois, Michigan, Montana, Tennessee, Virginia, and Washington, D.C.

There is an expected drop in overall Super Bowl betting, caused almost entirely by pandemic restrictions. Retail sportsbooks and casual bets are expected to see the largest declines this year.

The survey, conducted by Morning Consult, shows dramatically shifting betting patterns among the COVID-19 pandemic, including:

  • 1.4 million Americans plan to bet in-person at a sportsbook, down 61% from 2020.
  • 1.8 million bettors plan to place a bet with a bookie, down 21%.
  • 4.5 million Americans plan to place a pool, squares, or similar bet, down 19%.
  • 11.9 million Americans plan to bet casually with friends, down 18%.
  • 56% of bettors plan to bet on the Chiefs while 44% plan to bet on the Buccaneers.

This year, 65% of expected Super Bowl bettors feel that it is important for themselves to use a legal, regulated sportsbook for their bets. 34% of Americans remember seeing responsible gaming messaging in the past year, which is an increase of 5 points from 2020, while 53% of Super Bowl bettors remember seeing responsible gaming messaging in the last year.

"This data is an encouraging sign that our efforts to ground the expansion of sports betting in responsible gaming is taking hold," said Mr. Miller. "Responsible gaming is core to legal sports betting's long-term success, and this is borne out by continued demand for consumer protections only available in the legal market."


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