HomePublicationsNewsletter ArchiveVolume 27Issue 25AGA Advocates for Use of National Gambling Helpline in National Ads

In a press release, the American Gaming Association (AGA) announced a new national advertising strategy that recommends the use of national gambling helplines in national advertising campaigns. With over a dozen problem gambling helplines available throughout the country, the AGA hopes its plans to streamline helpline requirements will enable operators to improve disclaimer readability and more effectively highlight problem gambling resources.

“Problem gambling helplines are a vital resource for those in need of help,” said Jessica Feil, AGA Vice President of Government Relations and Gaming Policy Counsel. “Lengthy lists of state-specific helplines on national advertisements create barriers for those seeking help when we should be making these critical resources easily accessible.”

While state-specific problem gambling disclaimer requirements remain important in local advertising, the AGA warns of a variety of issues that may result from inconsistent national advertising.

irst, the AGA warns that the display of multiple national and state-specific helpline numbers can result in a cluttered array of difficult to read fonts, effectively diminishing patron awareness of helpline resources. The barrage of phone numbers may also cause customer confusion, as customers may not know which number to call. Finally, the AGA noted that requirements to use a call-in helpline may distract problem gamblers from modern services, like text messaging and web-based chat support, that may provide better access to essential resources.

As gaming continues to expand throughout the country, according to Feil, the AGA believes “there shouldn’t be obstacles to help for those who need it, and a modernization of the helpline system for national advertising is a good place to start.”

In a policy statement, the AGA emphasized the importance of national gambling helplines. A streamlined national helpline can connect consumers directly to appropriate state resources or provide support for problem gamblers when state resources are unavailable. The AGA believes “this will achieve the most important goal: providing consumers help from the most direct and local service provider when they need it most.”

 

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